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Jolie Laide
"Jolie Laide" is a french phrase that means "ugly beautiful". Some of the artists in the this exhibition struggled with self-image and mental disorders while others were intrigued by the idea of playing with their self-expression.
I used layout design strategies across 205 pages to create a visual experience that represented the themes of the exhibition. Featured artists: Frida Kahlo, Anna Mendieta, Cindy Sherman, Jean-Michel Basquiat, Yayoi Kusama, and Amrita Sher-Gil.
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Design details
I used a symmetrical layout throughout the book to mimic a mirror because
self-portrait artists spend a great deal of time examining themselves, as they
are the subject of their work.
I contrasted these quiet, white layouts with heavy black pages to capture
how lonely it can be constantly examining your own image and self expression.
These black pages were printed with a high gloss finish to physically reflect
the reader's own image on the page.
Mental Health Awareness Promotion
I wanted to further the in person experience by creating a poster series promoting the exhibition that would run in May to coincide with Mental Health Awareness month. This project not only helped me better articulate my research through pacing and sequential design but to better understand the work of some of my favorite artists.
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